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The power of first party data
Your customer data unified in once place.
_Bring your client, prospect and lead data together into one solution. Gather data spread across individual systems and campaign tools into a single unified view of the customer. Use this throughout the organisation when you need an integrated, 360-degree view of your customer, GDPR-proof.
With the PRDCT Audience Builder use your unified customer view to make omnichannel campaigns and improve your marketing effectiveness.
”We experience our PRDCT relationship as a good partnership. Because of PRDCT we get more value from our client data. The PRDCT Team is proactive, solution oriented and trustworthy.”
Cooperation is the key to success
_We work hard to ensure your data adds value and the platform delivers insights. We are there whenever you need us. Your support team are the same people who manage your data and develop your data engagement and activation apps. They understand your data landscape.
We get everything up and running in no time. Once your campaigns are running easily and effectively, we move to optimisation. Our Value Added Services help maximise marketing effectiveness: our CDP Maturity Model and Advanced Analytics fast track your marketing initiatives, expand and improve customer profiles and deliver actionable insights.
Working with your customer data is easy
Full Service Customer Data Platform
The PRDCT apps make it easy to reach your customer data goals, whether its segmenting customers, personalizing content or improving your general marketing effectiveness. The apps can be automatically updated with data from your source systems and activation tools, depending on what you need. All the individual consent choices made across your source systems and activation tools are synchronized to ensure GDPR compliancy.
So why choose PRDCT as your Customer Data Platform partner?
Your customers are your lifeblood
- We do the hard work centralizing your customer data from across your data eco-system. This gives you more time to understand, connect with and activate your customers.
- Once data has been unified in the PRDCT Customer Data Platform, it’s easy for you to personalize content, segment customers and manage campaigns using the various PRDCT apps.
- PRDCT automatically captures individual consent from all your source systems and combines this into GDPR proof customer permissions and preferences.
- Our customers are our lifeblood too.