Libéma, with more than 20 locations, is one of the largest leisure concerns in The Netherlands. The PRDCT Customer Data Platform collects all online and offline customer data, across all the holiday and amusement parks. Data from ticket sales, reservations, subscriptions, leads, mail campaign responses, web analytics and customer survey data are unified to create a 360-degree customer view. Permissions from visitors and guests are collected and unified by PRDCT so they can be managed by the marketers themselves. Standard attribution reports are used for accountability towards management.