_We love our customers. They are the reason we exist as a company. Spread across a wide range of industries and market sectors, what they all have in common is that they understand the importance of customer data and that it should be appreciated. Together with our customers’ marketeers and IT departments, we help our customers get the most from their customer data via the PRDCT Customer Data Platform. If they are happy, we are happy.
What do our customers do with our platform?
_PRDCT provided a solution to PSA by setting up separate PRDCT Customer Data Platforms for each PSA brand (Peugeot, Citroen, DS), synchronizing the data models and logic across the platforms. Using the PRDCT Apps, marketeers can easily push data to multiple campaign tools across multiple channels, quickly and efficiently reacting to new opportunities. Permissions are processed and applied automatically using the PRDCT permission manager. PSA’s data scientists also use the platform to dynamically fill audiences using intelligent algorithms and generate useful additional insights
_Bilderberg Hotels has been providing the best possible service for over 85 years. Personal attention, expertise and outstanding locations make every stay a wonderful experience, whether you are traveling for leisure or business. Bilderberg wants to get a more accurate ‘integrated’ view of their customers: who are they, what sort of customer are they (business or leisure), what is important to them and why do they visit?
_The PRDCT Customer Data Platform is the foundation for all customer knowledge within Auping across all channels. An important part of customer knowledge is to ensure privacy, which means taking every permission into account, whether its been given via online or offline channels. PRCT provides a fully automated solution for this. The PRDCT API Platform is used to link the service desk to PRDCT to provide real time customer insights.
Libéma, with more than 20 locations, is one of the largest leisure concerns in The Netherlands. The PRDCT Customer Data Platform collects all online and offline customer data, across all the holiday and amusement parks. Data from ticket sales, reservations, subscriptions, leads, mail campaign responses, web analytics and customer survey data are unified to create a 360-degree customer view. Permissions from visitors and guests are collected and unified by PRDCT so they can be managed by the marketers themselves. Standard attribution reports are used for accountability towards management.