Ideal for omni-channel multi-step campaigns

PRDCT contributes to omni-channel campaign success

Omni-channel, multi-step campaigns

_PRDCT can be used in campaigns to push to the same audience via multiple channels. Because PRDCT integrates customer behaviour data gathered from all channels into one central customer view, these insights can then be recycled to support multi-step campaigns. For example, an e-mail can be followed by direct mail, then by a phone call if the previous actions have had no results, all seamlessly combined into one customer journey thanks to PRDCT.

PRDCT and AI

Because PRDCT contains an integrated, organised, complete set of customer data, it’s the ideal source for complex algorithms, Artificial Intelligence and machine learning. Given the right inputs, these algorithms can determine the ideal moment to approach a customer, with the ideal message via the ideal channel. This allows you to deliver what the customer needs at exactly the right moment.

Use Case | Customer Service

Accurate customer data has many uses. One of these is to help service centres employees answer customer enquiries via mail, phone or chat. The service desk system can connect to PRDCT to access complete real time customer overviews containing the complete customer history to ensure call centre employees can help the customer quickly and efficiently.

Use Case | Omni-channel campaign orchestration

With PRDCT it’s possible to publish the same audiences over multiple channels. PRDCT also combines customer behaviour data gathered from multiple channels. The combination of these aspects makes managing multi-step campaigns easy. Because PRDCT includes integrated customer data, it’s the ideal source for AI developments in an omni-channel situation.

Use Case | Automatic lead follow-up

Leads are saved in multiples places, including in web databases and CRM systems. Using PRDCT it’s possible to collect leads from the various places where they are stored, combine them into one list and then automatically push them to a telemarketing system, or sales lists in a CRM system where they can be assigned to account managers.

Use Case | Personalised loyalty programmes

PRDCT can connect to a wide range of loyalty systems. This makes it easy to incorporate customer vouchers, points and discount codes, irrespective of customer channel. Perfectly customized loyalty: personal, relevant, hugely valuable.

Use Case | Web and In App personalisation

Tag management and web intervention systems are applications that dynamically alter content based on a user’s profile or behaviour. PRDCT feeds dynamic content systems with rich user profiles allowing them to deliver ideal personalized content.

Use Case | Advertising

Using PRDCT you can produce and maintain audiences that can then be published as customer audiences in Facebook or Google Ads. These audiences can be used to run targeted advertising campaigns.

Use Case | E-mail

E-mail is an important communication channel. One of its many advantages is flexibility: it can be used to approach customers in a wide range of situations, with a wide range of messages. Everything from sending standard newsletters to crafting engaging personalized mails can be done with mail and PRDCT enables them all.