_Pull together customer data from all your systems with the PRDCT Data platform. We help you maximise your customer data value.

_With the PRDCT Audience Builder segmenting customers is easy and effective. You are in control with every customer interaction.

_In PRDCT we are passionate about helping our customers. We put our customers first, so they can put their customers first.

The power of first party data

Your customer data unified in once place.

_Bring your client, prospect and lead data together into one solution. Gather data spread across individual systems and campaign tools into a single unified view of the customer. Use this throughout the organisation when you need an integrated, 360-degree view of your customer, GDPR-proof.

With the PRDCT Audience Builder use your unified customer view to make omnichannel campaigns and improve your marketing effectiveness.

What we do

”We experience our PRDCT relationship as a good partnership. Because of PRDCT we get more value from our client data. The PRDCT Team is proactive, solution oriented and trustworthy.”

Jeroen van Huet, CRM lead, Koninklijke Auping bv

Sustainable relationships

Cooperation is the key to success

_We work hard to ensure your data adds value and the platform delivers insights. We are there whenever you need us. Your support team are the same people who manage your data and develop your data engagement and activation apps. They understand your data landscape.

We get everything up and running in no time. Once your campaigns are running easily and effectively, we move to optimisation. Our Value Added Services help maximise marketing effectiveness: our CDP Maturity Model and Advanced Analytics fast track your marketing initiatives, expand and improve customer profiles and deliver actionable insights.

Our approach

Working with your customer data is easy

A Managed Data Platform

The PRDCT apps make it easy to reach your customer data goals, whether its segmenting customers, personalizing content or improving your general marketing effectiveness. The apps can be automatically updated with data from your source systems and activation tools, depending on what you need. All the individual consent choices made across your source systems and activation tools are synchronized to ensure GDPR compliancy.

Our solution

So why choose PRDCT as your Data Platform partner?

Your customers are your lifeblood

We do the hard work centralizing your customer data from across your data eco-system. This gives you more time to understand, connect with and activate your customers.
Once data has been unified in the PRDCT Data Platform, it’s easy for you to personalize content, segment customers and manage campaigns using the various PRDCT apps.
PRDCT automatically captures individual consent from all your source systems and combines this into GDPR proof customer permissions and preferences.
Our customers are our lifeblood too.

Recent publications

Effective use of the marketing budget

As digitalization increases in companies, the importance of a sustainable customer data environment cannot be overstated. You can achieve much more with less budget if you shift some of your marketing budget to data management.

Use Case | Customer Service

Accurate customer data has many uses. One of these is to help service centres employees answer customer enquiries via mail, phone or chat. The service desk system can connect to PRDCT to access complete real time customer overviews containing the complete customer history to ensure call centre employees can help the customer quickly and efficiently.

Use Case | Omni-channel campaign orchestration

With PRDCT it's possible to publish the same audiences over multiple channels. PRDCT also combines customer behaviour data gathered from multiple channels. The combination of these aspects makes managing multi-step campaigns easy. Because PRDCT includes integrated customer data, it's the ideal source for AI developments in an omni-channel situation.

Use Case | Automatic lead follow-up

Leads are saved in multiples places, including in web databases and CRM systems. Using PRDCT it’s possible to collect leads from the various places where they are stored, combine them into one list and then automatically push them to a telemarketing system, or sales lists in a CRM system where they can be assigned to account managers.

Use Case | Personalised loyalty programmes

PRDCT can connect to a wide range of loyalty systems. This makes it easy to incorporate customer vouchers, points and discount codes, irrespective of customer channel. Perfectly customized loyalty: personal, relevant, hugely valuable.

Use Case | Web and In App personalisation

Tag management and web intervention systems are applications that dynamically alter content based on a user’s profile or behaviour. PRDCT feeds dynamic content systems with rich user profiles allowing them to deliver ideal personalized content.

Use Case | Advertising

Using PRDCT you can produce and maintain audiences that can then be published as customer audiences in Facebook or Google Ads. These audiences can be used to run targeted advertising campaigns.

Use Case | E-mail

E-mail is an important communication channel. One of its many advantages is flexibility: it can be used to approach customers in a wide range of situations, with a wide range of messages. Everything from sending standard newsletters to crafting engaging personalized mails can be done with mail and PRDCT enables them all.

PSA Groupe

_PRDCT provided a solution to PSA by setting up separate PRDCT Customer Data Platforms for each PSA brand (Peugeot, Citroen, DS), synchronizing the data models and logic across the platforms. Using the PRDCT Apps, marketeers can easily push data to multiple campaign tools across multiple channels, quickly and efficiently reacting to new opportunities. Permissions are processed and applied automatically using the PRDCT permission manager. PSA’s data scientists also use the platform to dynamically fill audiences using intelligent algorithms and generate useful additional insights

Bilderberg Hotels

_Bilderberg Hotels has been providing the best possible service for over 85 years. Personal attention, expertise and outstanding locations make every stay a wonderful experience, whether you are traveling for leisure or business. Bilderberg wants to get a more accurate ‘integrated’ view of their customers: who are they, what sort of customer are they (business or leisure), what is important to them and why do they visit?

Koninklijke Auping

_The PRDCT Customer Data Platform is the foundation for all customer knowledge within Auping across all channels. An important part of customer knowledge is to ensure privacy, which means taking every permission into account, whether its been given via online or offline channels. PRCT provides a fully automated solution for this. The PRDCT API Platform is used to link the service desk to PRDCT to provide real time customer insights.

Libéma

Libéma, with more than 20 locations, is one of the largest leisure concerns in The Netherlands. The PRDCT Customer Data Platform collects all online and offline customer data, across all the holiday and amusement parks. Data from ticket sales, reservations, subscriptions, leads, mail campaign responses, web analytics and customer survey data are unified to create a 360-degree customer view. Permissions from visitors and guests are collected and unified by PRDCT so they can be managed by the marketers themselves. Standard attribution reports are used for accountability towards management.