{"id":4282,"date":"2021-04-10T11:04:08","date_gmt":"2021-04-10T11:04:08","guid":{"rendered":"https:\/\/prdct.nl\/?p=4282"},"modified":"2021-04-10T12:29:23","modified_gmt":"2021-04-10T12:29:23","slug":"maturity-scan","status":"publish","type":"post","link":"https:\/\/prdct.nl\/en\/value-added-services\/maturity-scan\/","title":{"rendered":"Maturity Scan"},"content":{"rendered":"\n<section class=\"block-single-content\" id=\"block_60718618e1df5\">\n    <header class=\"post-header\">\n                <nav class=\"posts-navigation\">\n            <a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-customer-service\/\" rel=\"prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.214\" height=\"12.298\" viewBox=\"0 0 29.214 12.298\"><g id=\"Group_286\" data-name=\"Group 286\" transform=\"translate(1.23 0.592)\" opacity=\"0.998\"><line id=\"Line_23\" data-name=\"Line 23\" x1=\"27.536\" transform=\"translate(0.448 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2680.61,2826l-3.988,5.429,3.988,5.7\" transform=\"translate(-2676.622 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>&nbsp;&nbsp;&nbsp;&nbsp;|&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/prdct.nl\/en\/value-added-services\/reporting\/\" rel=\"next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.215\" height=\"12.298\" viewBox=\"0 0 29.215 12.298\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"27.536\" transform=\"translate(0 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l3.988,5.429-3.988,5.7\" transform=\"translate(-2652.625 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>        <\/nav>\n    <\/header>\n\n    <div class=\"bcl-inner dotted section-inner\">\n        <div class=\"bcl-content\">\n                            <div class=\"single-featured-image\">\n                    <img decoding=\"async\" src=\"https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/office_entrance_large.jpg\">\n                <\/div>\n                                        <h2 class=\"bcl-subtitle\">Lasting value from your customer data<\/h2>\n                                        <h1 class=\"bcl-title\">Maturity Scan<\/h1>\n                                        <div class=\"bcl-content-text\"><p>_As a marketeer, you\u2019re expected to deliver, on a lot of different subjects. You help the organisation achieve its goals, you make sure the organisation, marketing and data strategies are aligned, you define and execute the marketing strategy, you help promote data driven working, you make sure all the marketing stakeholders, directors, agencies, and users know what\u2019s going on, and you\u2019re a GDPR and consent expert. You manage to keep a lot of balls in the air, and this is no mean feat.<\/p>\n<p>&nbsp;<\/p>\n<p>A good Customer Data Platform can be a huge help to you, and PRDCT delivers this. However, how much value you get from your CDP is very dependent on how you use it.<\/p>\n<p>&nbsp;<\/p>\n<p>The PRDCT CDP maturity scan gives you a method where you can easily recognise, organise and prioritise all the actions around your CDP, based on a framework of CDP success factors developed from our (many) combined years helping organisations with their marketing data.<\/p>\n<p>&nbsp;<\/p>\n<p>The maturity scan provides focus. It helps you identify which next steps give the most value at any given time, based on your particular situation, organisation context, marketing goals, and specific customers you\u2019re trying to reach. As well as a clear picture of your current level, the scan also provides a practical roadmap containing concrete actions to bring your organisation to a higher level regarding how they work with customer data.<\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block-home-articles\">\n    <div class=\"section-inner\">\n        <h2 class=\"bhc-heading\"><\/h2>\n        <div class=\"articles-nav owl-nav\" id=\"articlesNav\"><\/div>\n    <\/div>\n                <div class=\"articles-loop owl-carousel\">\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#ffffff;background-color: #4a8490\">\n                        <h4 class=\"article-heading\">Analytics<\/h4>\n                        <div class=\"article-content\">With Guided Analytics, we can help you become a better marketeer. What questions can you ask your data to generate campaign optimizing insights? Which answers deliver the most value? What has gone well and why, what can improve and how? With Guided Analytics we help you provide valuable insights for the whole organisation.<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/value-added-services\/analytics\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/motorcycle.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#000000;background-color: #b2c1c7\">\n                        <h4 class=\"article-heading\">Reporting<\/h4>\n                        <div class=\"article-content\">How can you better evaluate omnichannel campaigns? Where can you get an overview of your different customer segments and their characteristics? How can you compare your most important metrics and KPI\u2019s to monitor progress and track improvements? With PRDCT Reporting, we can quickly develop a customised dashboard offering all the insights you need.   \r\n<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/value-added-services\/reporting\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/jetty.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#000000;background-color: #dee8ec\">\n                        <h4 class=\"article-heading\">Maturity Scan<\/h4>\n                        <div class=\"article-content\">The PRDCT maturity scan helps you determine the steps necessary to get more value from your customer data.  We help you to get to the next level in terms of customer data.  <\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/value-added-services\/maturity-scan\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/office_entrance.jpg')\"><\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4282","post","type-post","status-publish","format-standard","hentry","category-value-added-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/comments?post=4282"}],"version-history":[{"count":0,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4282\/revisions"}],"wp:attachment":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/media?parent=4282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/categories?post=4282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/tags?post=4282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}