{"id":4219,"date":"2021-04-03T11:01:45","date_gmt":"2021-04-03T11:01:45","guid":{"rendered":"http:\/\/dev.prdct.nl\/?p=4219"},"modified":"2021-04-08T07:53:54","modified_gmt":"2021-04-08T07:53:54","slug":"prdct-maakt-omni-channel-campagnes-succesvol","status":"publish","type":"post","link":"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-maakt-omni-channel-campagnes-succesvol\/","title":{"rendered":"PRDCT contributes to omni-channel campaign success"},"content":{"rendered":"\n<section class=\"block-single-content\" id=\"block_60684ab262460\">\n    <header class=\"post-header\">\n                <nav class=\"posts-navigation\">\n            <a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/automatische-leadopvolging-via-prdct\/\" rel=\"prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.214\" height=\"12.298\" viewBox=\"0 0 29.214 12.298\"><g id=\"Group_286\" data-name=\"Group 286\" transform=\"translate(1.23 0.592)\" opacity=\"0.998\"><line id=\"Line_23\" data-name=\"Line 23\" x1=\"27.536\" transform=\"translate(0.448 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2680.61,2826l-3.988,5.429,3.988,5.7\" transform=\"translate(-2676.622 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>&nbsp;&nbsp;&nbsp;&nbsp;|&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-customer-service\/\" rel=\"next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.215\" height=\"12.298\" viewBox=\"0 0 29.215 12.298\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"27.536\" transform=\"translate(0 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l3.988,5.429-3.988,5.7\" transform=\"translate(-2652.625 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>        <\/nav>\n    <\/header>\n\n    <div class=\"bcl-inner dotted section-inner\">\n        <div class=\"bcl-content\">\n                            <div class=\"single-featured-image\">\n                    <img decoding=\"async\" src=\"https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/office_entrance.jpg\">\n                <\/div>\n                                        <h2 class=\"bcl-subtitle\">Ideal for omni-channel multi-step campaigns<\/h2>\n                                        <h1 class=\"bcl-title\">PRDCT contributes to omni-channel campaign success<\/h1>\n                                        <div class=\"bcl-content-text\"><p><strong>Omni-channel, multi-step campaigns<\/strong><\/p>\n<p>_PRDCT can be used in campaigns to push to the same audience via multiple channels. Because PRDCT integrates customer behaviour data gathered from all channels into one central customer view, these insights can then be recycled to support multi-step campaigns. For example, an e-mail can be followed by direct mail, then by a phone call if the previous actions have had no results, all seamlessly combined into one customer journey thanks to PRDCT.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>PRDCT and AI<\/strong><\/p>\n<p>Because PRDCT contains an integrated, organised, complete set of customer data, it\u2019s the ideal source for complex algorithms, Artificial Intelligence and machine learning. Given the right inputs, these algorithms can determine the ideal moment to approach a customer, with the ideal message via the ideal channel. This allows you to deliver what the customer needs at exactly the right moment.<\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"block-home-articles\">\n    <div class=\"section-inner\">\n        <h2 class=\"bhc-heading\"><\/h2>\n        <div class=\"articles-nav owl-nav\" id=\"articlesNav\"><\/div>\n    <\/div>\n                <div class=\"articles-loop owl-carousel\">\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#000000;background-color: #dee8ec\">\n                        <h4 class=\"article-heading\">Use Case | Customer Service<\/h4>\n                        <div class=\"article-content\">Accurate customer data has many uses. One of these is to help service centres employees answer customer enquiries via mail, phone or chat. The service desk system can connect to PRDCT to access complete real time customer overviews containing the complete customer history to ensure call centre employees can help the customer quickly and efficiently.<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-customer-service\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/bicycle_path_large.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#ffffff;background-color: #4a8490\">\n                        <h4 class=\"article-heading\">Use Case | Omni-channel campaign orchestration<\/h4>\n                        <div class=\"article-content\">With PRDCT it&#8217;s possible to publish the same audiences over multiple channels.  PRDCT also combines customer behaviour data gathered from multiple channels. The combination of these aspects makes managing multi-step campaigns easy.\r\n\r\nBecause PRDCT includes integrated customer data, it&#8217;s the ideal source for AI developments in an omni-channel situation. \r\n<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-maakt-omni-channel-campagnes-succesvol\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/office_entrance.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#2b2e34;background-color: #c3d3d9\">\n                        <h4 class=\"article-heading\">Use Case | Automatic lead follow-up<\/h4>\n                        <div class=\"article-content\">Leads are saved in multiples places, including in web databases and CRM systems. Using PRDCT it\u2019s possible to collect leads from the various places where they are stored, combine them into one list and then automatically push them to a telemarketing system, or sales lists in a CRM system where they can be assigned to account managers.<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/automatische-leadopvolging-via-prdct\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/beach.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#2b2e34;background-color: #dee8ec\">\n                        <h4 class=\"article-heading\">Use Case | Personalised loyalty programmes<\/h4>\n                        <div class=\"article-content\">PRDCT can connect to a wide range of loyalty systems. This makes it easy to incorporate customer vouchers, points and discount codes, irrespective of customer channel. \r\nPerfectly customized loyalty: personal, relevant, hugely valuable.\r\n<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-jouw-loyaliteitsprogramma\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/fact-and-figures-bg-1.png')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#ffffff;background-color: #58838e\">\n                        <h4 class=\"article-heading\">Use Case | Web and In App personalisation<\/h4>\n                        <div class=\"article-content\">Tag management and web intervention systems are applications that dynamically alter content based on a user\u2019s profile or behaviour. PRDCT feeds dynamic content systems with rich user profiles allowing them to deliver ideal personalized content. <\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-web-personalisatietools\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/skiing_large.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#000000;background-color: #c6d3d8\">\n                        <h4 class=\"article-heading\">Use Case | Advertising<\/h4>\n                        <div class=\"article-content\">Using PRDCT you can produce and maintain audiences that can then be published as customer audiences in Facebook or Google Ads. These audiences can be used to run targeted advertising campaigns.\r\n<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-advertising\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/publicaties_08.jpg')\"><\/div>\n                <\/div>\n                            <div class=\"article-block\">\n                    <div class=\"article-block-inner\" style=\"color:#000000;background-color: #e0e8ec\">\n                        <h4 class=\"article-heading\">Use Case | E-mail<\/h4>\n                        <div class=\"article-content\">E-mail is an important communication channel. One of its many advantages is flexibility: it can be used to approach customers in a wide range of situations, with a wide range of messages. Everything from sending standard newsletters to crafting engaging personalized mails can be done with mail and  PRDCT enables them all.\r\n<\/div>\n                        <div class=\"bcl-read-more\">\n                            <a style=\"color:#45B6AD;\" href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-e-mail-systemen-2\/\">\n                                <span class=\"link-title\">read more<\/span>\n                                <span class=\"link-arrow\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37.816\" height=\"15.72\" viewBox=\"0 0 37.816 15.72\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"36\" transform=\"translate(0 7.433)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l5.213,7.1-5.213,7.458\" transform=\"translate(-2645.249 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/span>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"article-image\" style=\"background-image: url('https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/landscape_large.jpg')\"><\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4219","post","type-post","status-publish","format-standard","hentry","category-use-cases-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/comments?post=4219"}],"version-history":[{"count":0,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4219\/revisions"}],"wp:attachment":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/media?parent=4219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/categories?post=4219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/tags?post=4219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}