{"id":4193,"date":"2021-04-03T09:25:44","date_gmt":"2021-04-03T09:25:44","guid":{"rendered":"http:\/\/dev.prdct.nl\/?p=4193"},"modified":"2021-04-08T13:29:43","modified_gmt":"2021-04-08T13:29:43","slug":"prdct-en-advertising","status":"publish","type":"post","link":"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-advertising\/","title":{"rendered":"PRDCT and advertising"},"content":{"rendered":"\n<section class=\"block-single-content\" id=\"block_606833fcfa0a4\">\n    <header class=\"post-header\">\n                <nav class=\"posts-navigation\">\n            <a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-e-mail-systemen-2\/\" rel=\"prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.214\" height=\"12.298\" viewBox=\"0 0 29.214 12.298\"><g id=\"Group_286\" data-name=\"Group 286\" transform=\"translate(1.23 0.592)\" opacity=\"0.998\"><line id=\"Line_23\" data-name=\"Line 23\" x1=\"27.536\" transform=\"translate(0.448 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2680.61,2826l-3.988,5.429,3.988,5.7\" transform=\"translate(-2676.622 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>&nbsp;&nbsp;&nbsp;&nbsp;|&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-web-personalisatietools\/\" rel=\"next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.215\" height=\"12.298\" viewBox=\"0 0 29.215 12.298\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"27.536\" transform=\"translate(0 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l3.988,5.429-3.988,5.7\" transform=\"translate(-2652.625 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>        <\/nav>\n    <\/header>\n\n    <div class=\"bcl-inner dotted section-inner\">\n        <div class=\"bcl-content\">\n                            <div class=\"single-featured-image\">\n                    <img decoding=\"async\" src=\"https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/publicaties_08.jpg\">\n                <\/div>\n                                        <h2 class=\"bcl-subtitle\">A winning combination<\/h2>\n                                        <h1 class=\"bcl-title\">PRDCT and advertising<\/h1>\n                                        <div class=\"bcl-content-text\"><p><strong>Facebook and Google Ads advertising optimalisation<\/strong><\/p>\n<p>_Use PRDCT to\u00a0optimize ad campaigns on Facebook and Google. With PRDCT, you can create audiences and then share them as Custom Audiences on Facebook or via Google Ads.<\/p>\n<p>&nbsp;<\/p>\n<p>You can use Custom Audiences to run 3 different types of ad campaigns:<\/p>\n<ul>\n<li>You can push personalized ads to known customers that exactly match their customer preferences<\/li>\n<li>You can target lookalike customers based on a specific set of customer characteristics which you\u2019ve built in the PRDCT Audience Builder<\/li>\n<li>You can build custom audiences which exclude existing customers from specific campaigns so that you can use your ad budget more efficiently or push different messages to customers and non- customers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>By using the integrated customer data available in the PRDCT platform, you increase the effectiveness of your tailored audiences, the success of your ad campaigns and your return on advertising spend.<\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4193","post","type-post","status-publish","format-standard","hentry","category-use-cases-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/comments?post=4193"}],"version-history":[{"count":0,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/4193\/revisions"}],"wp:attachment":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/media?parent=4193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/categories?post=4193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/tags?post=4193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}