{"id":3865,"date":"2021-03-15T12:42:06","date_gmt":"2021-03-15T12:42:06","guid":{"rendered":"http:\/\/dev.prdct.nl\/?p=3828"},"modified":"2021-04-08T13:31:46","modified_gmt":"2021-04-08T13:31:46","slug":"prdct-at-psa-groupe","status":"publish","type":"post","link":"https:\/\/prdct.nl\/en\/customer-cases\/prdct-at-psa-groupe\/","title":{"rendered":"PRDCT at PSA Groupe"},"content":{"rendered":"\n<section class=\"block-single-content\" id=\"block_604f54aae3bc7\">\n    <header class=\"post-header\">\n                <nav class=\"posts-navigation\">\n            <a href=\"https:\/\/prdct.nl\/en\/customer-cases\/this-is-the-second-blog-2\/\" rel=\"prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.214\" height=\"12.298\" viewBox=\"0 0 29.214 12.298\"><g id=\"Group_286\" data-name=\"Group 286\" transform=\"translate(1.23 0.592)\" opacity=\"0.998\"><line id=\"Line_23\" data-name=\"Line 23\" x1=\"27.536\" transform=\"translate(0.448 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2680.61,2826l-3.988,5.429,3.988,5.7\" transform=\"translate(-2676.622 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>&nbsp;&nbsp;&nbsp;&nbsp;|&nbsp;&nbsp;&nbsp;&nbsp;<a href=\"https:\/\/prdct.nl\/en\/use-cases-en\/prdct-en-e-mail-systemen-2\/\" rel=\"next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29.215\" height=\"12.298\" viewBox=\"0 0 29.215 12.298\"><g id=\"Group_285\" data-name=\"Group 285\" transform=\"translate(0 0.592)\"><line id=\"Line_23\" data-name=\"Line 23\" x2=\"27.536\" transform=\"translate(0 5.686)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><path id=\"Path_110\" data-name=\"Path 110\" d=\"M2676.622,2826l3.988,5.429-3.988,5.7\" transform=\"translate(-2652.625 -2826)\" fill=\"none\" stroke=\"#45B6AD\" stroke-width=\"2\"\/><\/g><\/svg><\/a>        <\/nav>\n    <\/header>\n\n    <div class=\"bcl-inner dotted section-inner\">\n        <div class=\"bcl-content\">\n                            <div class=\"single-featured-image\">\n                    <img decoding=\"async\" src=\"https:\/\/prdct.nl\/wp-content\/uploads\/2020\/11\/road_trees.jpg\">\n                <\/div>\n                                        <h2 class=\"bcl-subtitle\">Peugeot, Citroen and DS<\/h2>\n                                        <h1 class=\"bcl-title\">PRDCT at PSA Groupe<\/h1>\n                                        <div class=\"bcl-content-text\"><p>_PSA Groupe has multiple brands, including Peugeot, Citroen and DS, and want to run similar campaigns across the different brands. To make this possible, they needed the same high-quality data for each brand. However, the data could not be exchanged between the brands.<\/p>\n<p>&nbsp;<\/p>\n<p>PRDCT provided the solution by setting up separate PRDCT Customer Data Platforms for each brand, synchronizing the data models and logic across the platforms. This created a stable, transparent basis for ongoing automated campaigns across channels (mail, web, social, telemarketing and direct marketing), covering multiple areas (service contract renewals, maintenance, MOT\u2019s and lead tracking).<\/p>\n<p>&nbsp;<\/p>\n<p>To automate these campaigns, PRDCT solved a complex puzzle of permissions and customer approaches which are specific to the automotive industry. Multiple customer permissions and campaigns are focused on the current owner of a car and this changes over time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Data Science<\/strong><br \/>\nThe PRDCT platform also contains intelligent algorithms that dynamically classify customers and segment them into specific audiences based on specific characteristics and behaviour. Via PRDCT, the algorithm dynamically populates audiences.<\/p>\n<p>&nbsp;<\/p>\n<p>Marketers still have the freedom to create segmentations and audiences themselves, and activate them across multiple channels, including mail, social, telemarketing, direct mail and web.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RESULTS<\/strong><\/p>\n<ul>\n<li>Multiple PRDCT CDPs representing the different PSA Groupe brands that are fully synchronized in terms of data logic and data operation.<\/li>\n<li>All permissions are processed and applied automatically using the PRDCT Permission Manager.<\/li>\n<li>Using the PRDCT Apps, marketeers can easily push data to multiple campaign tools across multiple channels, quickly and efficiently reacting to new opportunities.<\/li>\n<li>Key campaigns using multiple channels can be fully automated by the marketeers themselves.<\/li>\n<li>Attribution reports give clear insights which are used to communicate results to head office.<\/li>\n<li>The PRDCT Customer Data Platform is used by internal data scientists to generate useful additional insights.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3865","post","type-post","status-publish","format-standard","hentry","category-customer-cases"],"acf":[],"_links":{"self":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prdct.nl\/en\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}